Date: Wed 3rd April 2019 | Venue: Macron Stadium, Bolton | Time: 10.00am - 4.00pm
Seminar Details

  • » Seminar 1 - 10:15am to 10.45am
    Seminar 1 - ENERGISE: an Award Winning Approach to Sales and Service

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket


     Learn how to apply best practice to customer interaction
     Learn how to introduce new improvement processes and structures
     Exert greater control over end-to-end customer experience


    Michael McDadeCommunications Plus Ltd is one of the UK's largest O2 franchisees. Formed in Bolton in 2006, the business now has 20 shops across the North West, the North East and North Wales. In 2014, expanding its B2B division, it opened the O2 Business Centre in Rainford. Since then, the company has earned several accolades and awards: Investors in People Gold, the O2 Franchise of the Decade for 2005-2015, and being chosen as one of 1,000 businesses to inspire Britain in 2015. In 2016, Communications Plus won the Queen’s Award for Enterprise in Innovation.

    For Sales Director Michael McDade, who has been at the company since its inception, the Queens Award was particularly special as it recognised a sales and service method called ‘ENERGISE’. In this seminar, Michael will explain how ENERGISE was created, how it was implemented across the business, and how it evolved to become an integral part of company's success.

    Delegates will learn how the acronym ENERGISE works as a whole, and how its individual letters have a specific meaning. Each has an adaptable function that guides both the customer and the sales person through to a sale, while also creating an exceptional customer experience.

    Covering everything from the initial welcome onwards, ENERGISE acts as a guide to successful customer interaction. It has developed over the last 11 years and - coupled with behavioural guidance for staff - it has been a key contributor to the company's continuing growth.

    Who should attend?

    You should attend this seminar if you manage or work within a sales team, or if you wish to train and develop customer-facing employees. It will also be invaluable for anyone looking for ideas about how to develop processes and structures that deliver sales improvements or a better customer experience.
  • » Seminar 2 - 11:45am - 12.15pm
    Seminar 2 - National Fleet Partnership: Fleet Management Q&A

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket


     Effectively manage your vehicles, drivers and your time
     Reduce your vehicle funding and maintenance costs
     Improve duty of care compliance, driver/vehicle safety and security


    Jan EvansThis 30 minute Q&A features four members of the National Fleet Partnership - an association of vehicle and fleet management specialists. The speakers will offer advice on a range of issues - from saving money on insurance and procurement, to new developments in vehicle security.

    The first panel member is Jan Evans of Jets GPS Tracking, a specialist consultancy that assists clients with vehicle security - through GPS tracking, onboard CCTV and other measures - as well as issues such as vehicle purchasing, fuel economy and route-mapping.

     Azhar IqbalNext Azhar Iqbal, MD of Colne Tyre Centre, who will field questions on all vehicle safety and servicing matters. He will explain the business case for regular servicing and safety checks on fleet cars, vans, HGVs and other vehicles.

     Nash WarrenChris Phillips, Head of New Business & Development of Nash Warren Insurance Services will give delegates useful insider tips on how to save money on vehicle insurance, and how to ensure that policies offer adequate cover. The company has over 30 years experience and offers specialist cover for vans and the motor trade.

     Marc McloughlinThe final member of the panel is Marc McLoughlin, MD of Key Fleet. In addition to fielding questions on vehicle supply, he will also address issues including compliance, cost reduction, risk, administration and vehicle management.

    Who should attend?
    Managing a even a small number of company vehicles can be a daunting prospect for unqualified staff who lack relevant tools or experience. Whether it's compliance, management, funding or procurement, it's easy to make costly mistakes that can put your business at risk. For all those involved in the management of drivers or vehicles, this seminar will explain how to reduce costs, risks and paperwork, whilst organising a fleet effectively.
  • » Seminar 3 - 1:30pm - 2:00pm
    Seminar 3 - Referral Marketing: Intelligent Business-Building

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket

     Learn the secrets of cost effective business development
     Understand which business relationships matter most
     Understand how to focus effort and maximise mutual benefit

    Mike HolmanThe full title of this seminar is "12 Relationships to Build an Amazing Business and a Spectacular Life." This reflects the message at the heart of the session: that when it comes to business relationships, it's quality not quantity that counts.

    The seminar will be presented by Mike Holman, director at Asentiv Manchester and one of the UK’s leading experts in relational marketing. He will emphasise the importance of establishing proactive, reciprocal relationships and making more intelligent use of existing contacts.

    In just 30 minutes, Mike will show how firms can boost sales and market profile by building mutually beneficial relationships that yield a steady stream of recommendations.

    Drawing upon on years of experience, he argues that just twelve good relationships are all it takes to build a successful and sustainable business. The secret is not to invest in developing an ever-larger network but, instead, to understand where to focus; to recognise those few key contacts who can make a real difference, and then to make a concerted effort to forge close working ties.

    Ultimately, the seminar will equip delegates to understand the true potential of different relationships and to develop a strategy that will enable them to sustain growth. It will set out a framework for identifying important partners and show how those relationships can be nurtured in ways that work to everyone's commercial advantage.

    Who should attend?

    The seminar will be ideal for all those with a professional responsibility for marketing and/or sales. The emphasis on cost-effective business development and relationship management will be relevant to departmental managers, sales staff and the owner-managers of small / micro-businesses.
  • » Seminar 4 - 3:00pm - 3:30pm
    Seminar 4 - Secret Seminar (by invitation only)

    Secret Seminar
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