Date: Wed 14th March 2018 | Venue: Macron Stadium, Bolton | Time: 10.00am - 4.00pm
Seminar Details

  • » Seminar 1 - 10:45am to 11:15am
    Seminar 1 - Harnessing IT to achieve high growth

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket

    Objectives

     Learn how an effective IT strategy can be a springboard for growth
     Learn how better use of IT can give you a competitive edge
     Understand the ways in which IT can add value to your business



    Overview

    Andrew DewhurstThe full title of this seminar is ' “How the North West’s most profitable businesses are harnessing IT strategy to drive high growth'. This sets a clear tone and objective for the session.

    In this fast-paced 30 minute presentation, Andrew Dewhurst, managing director of the Accrington-based Affilius Group will reveal 12 case studies of simple but highly effective IT 'smarts' that have brought game-changing results for companies in the North West.

    Through the seminar, delegates will discover the key principles of how to establish an effective IT strategy. They will also learn how to start an important transformation - taking IT from what many regard as a troublesome but necessary expense and making it a strategic differentiator that enhances the business in terms of improved profitability and added business value.

    As sponsor of the E3 Business Expo's IT Zone, and one of most experienced IT specialists in the country, Affilius is ideally placed to explain the use and benefits of a broad spectrum of IT systems. Its advisors will be on hand after the seminar and throughout the day to answer questions about networks and connectivity, website development, digital security and a whole raft of software solutions for finance, manufacturing, service, sales and logistics.


    Who should attend?

    Business owners and managers looking for new and cost effective ways of future-proofing their businesses and maintaining a keen competitive edge. IT, sales, marketing and customer service professionals who would like to discover how improved IT systems could help them to work smarter and more efficiently .
  • » Seminar 2 - 11:30am - 12.00pm
    Seminar 2 - Q & A:The future of digital marketing

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket

    Objectives

     
     Learn about changing technologies, tools and market opportunities
     Understand changing market trends and customer behaviour
    Learn how new digital techniques can improve your bottom line

    Overview

    Aaron CreweThe world of digital marketing is in a constant state of flux as new technologies, tools and platforms emerge. This makes it a real challenge to stay abreast of the latest opportunities and to be sure that you are using your marketing resources cost effectively. This seminar is therefore intended to provide some clarity on a complex but important subject; it gives delegates a chance to put their most pressing questions to an experienced and multi-disciplinary panel. 

    The session is chaired by Aaron Crewe, managing director of the Lancaster based digital marketing agency Novi.Digital. Lasting half an hour, it has no set agenda so questions from the audience will determine its topics and direction. Questions will be handled by a panel of experts, including:

     Oliver BrewoodOliver Brewood, digital project manager at BDB, a Manchester-based integrated marketing agency specialising in the B2B sector.

     Tim LangleyTim Langley, CEO of CANDDI, a Manchester-based agency specialising in website visitor tracking and lead identification.

     Dom CarterDom Carter, Director of What Marketing Company, a social media and creative agency that develop campaigns and distribute them for their clients.




    Who should attend?

    Business owners and managers with responsibility for marketing, reputation management and sales. Professionals who want to understand how websites, search engine optimisation, e-marketing, pay-per-click advertising, social media and other assets can be made to work together for maximum impact.
  • » Seminar 3 - 12:15pm - 12:45pm
    Seminar 3 - How to create more business through effective networking

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket

    Objectives
     
     Learn the basic principles of networking, plus tips and ideas
     Be able to work any room with confidence
     Learn how to secure vital contacts and information, and how to follow up


    Overview

    Will KintishBeing good at the technical aspects of 'the job' is expected by clients and prospects alike. But in today’s highly competitive world, being a confident and effective networker sets you apart from the crowd. You become more visible, always feel in control and will always create more business opportunities than the average. 99% of people dread this vital activity; the topics presented in this session will help you overcome your fears and concerns. Your presenter's aim is to make it fun, motivational, and participative.

    Topics will include:
     The secrets to help you destroy those fears of working the room.
     How to break the ice and start a conversation with strangers.
     How to approach the appropriate people.
     How to break into groups and move on with ease and consideration.
     Ideas on what to talk about and how to be interesting.

    Most people have 'social anxiety'. Walking into a room to face strangers can create thoughts that are not always positive. Will’s objective is to show you what fun you can have and how you can always leave an event with something useful.

    This seminar will be hosted by Will Kintish, CEO of Kintish Networking Skills. An accountant for 30 years, he changed his career and now shows thousands in the academic, professional and financial communities how to become more effective and confident networkers.

    Who should attend?

    Business professionals who want to raise their profile, both internally and externally, and those who want to feel in command and control when working a room. Anyone who wants to be more efficient and effective at building new business relationships.
  • » Seminar 4 - 1:45pm - 2:30pm
    Seminar 4 - How can you use content to get more customers?

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket

    Objectives

     Learn why, in terms of marketing, content continues 'to be king'
     Learn why storytelling is so valuable to your business
     Discover a 6-point plan to get you face-to-face with your prospects

    Overview

    David LomasMaintaining an online presence provides businesses with a huge opportunity to reach wider audiences and expand their customer-base. Companies have websites because they can. But once launched, do they produce new customers? Many businesses strive to get that coveted page one ranking on Google, but there is massive competition for reaching these top search engine positions. The real key to success in this content-driven world is to stand out from the competition. Doing that involves engaging and really connecting with your audience, and this is where an understanding of content marketing can help.

    The seminar will be hosted by David Lomas, CEO of M3 Media Publishing. He has worked with major brands such as Tesco, Royal Bank of Scotland, Cadbury and Morrison’s and has over 15 years' experience in customer communication, attraction marketing and content marketing.

    He will discuss FACETS, a content marketing strategy that he developed, based on the considered and intelligent use of online content, social media and psychology. Following this six-step plan will enable any business to create a permanent channel along which they can attract, engage and convert their chosen target audience into customers. Using real-life examples and an interactive workshop, David will explain the essence of storytelling. Attendees will also get the opportunity to have one of their business stories developed and published in one of M3 Media Publishing's digital magazines. David will be available throughout the day at stand F5 to provide business communications advice.

    Who should attend?

    Business owners, senior managers, directors and decision-makers. Professionals who want to attract the attention of their target markets, and to raise awareness of their products, services, culture and success stories. Businesses seeking to shorten their sales cycles by using a marketing channel that pre-qualifies prospects before they get to them.
  • » Seminar 5 - 2:45pm - 3:15pm
    Seminar 5 - Transforming your bid/tender performance and success rates

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket

    Objectives

     Establishing a bid/tender management capability that differentiates your business
     Where to find opportunities
     How to eliminate bad or unwinnable bids/tenders and maximise your win rate
     Top writing tips. Do's, don'ts and horror stories!



    Overview

    Dan MacLeodOur sales teams are consistently challenged to 'win more' and to 'spend less'. However, our customers' procurement methods are becoming increasingly competitive and complex, and competing in their bid and tender processes often places significant strain on resources and budgets.

    This seminar will highlight useful processes, tools and techniques that will have a significant positive impact on win rates and profitability, whilst also reducing cost, time and effort.

    The seminar is presented by Don MacLeod, Managing Director of Bespoke Bids.

    Don has 25 years’ experience of bidding for competed public and private contracts, and is particularly knowledgeable in tendering to the public sector. He has a thorough understanding of end-to-end bidding processes including pre-tender meetings, PQQ, pricing, bid writing, post-tender presentations and bid feedback. Many of his Project Proposals and Grant Applications have secured funding from public sources as well as from independent aid and donor organisations in the UK and internationally.

    Explaining the purpose of the session, he says: "For companies of all sizes, the seminar will highlight some really useful bid/tender management tools, processes and techniques, all of which can be taken away and quickly and easily implemented."

    Bespoke Bids has supported many organisations locally, nationally and internationally to win substantial Bids and Tenders in many sectors. Bespoke Bids understand the challenges and issues faced by people tasked with winning business and are delighted to share this experience.



    Who should attend?


    This seminar is aimed at everyone involved, or thinking about becoming involved, in bidding/tendering for competed business.
  • » Seminar 6 - 3:30pm - 4:00pm
    Seminar 6 - Q & A: How to maximise ROI on social media

    Eventbrite - E3 Business Expo Y2017 - Visitor Ticket

    Objectives


     Learn how to choose effective social platforms and strategies
     Understand the importance of setting goals and measuring performance
     Learn how to refine your strategies and use resources efficiently


    Overview

    Jean AtkinsonThis seminar takes the form of a panel session with various experts on hand to give their views and share their advice. Chaired by Jean Atkinson, director of Eden Marketing and Marketing Minds, the half hour Q&A has no set agenda so questions from the audience will shape the session's content and direction. The panelists include:

    Daniel KnowlesDaniel Knowles, founder of Lancaster based Mega Social, a company that advises clients UK-wide on how to create business-winning social media campaigns.

    Graham CampbellGraham Campbell
    , owner and MD of the Hyndburn-based Moose Media Management. An experienced blogger and trainer, he will be focusing on the importance of employee advocacy within the realm of social media.

    David LomasDavid Lomas
    , CEO of the Manchester-based content marketing agency, M3 Media Publishing. He will be on hand to answer questions about strategy and content: how to generate articles, images, video and other forms of content that maximise social engagement.

    Together, the panelists will help delegates through the social media maze, emphasising the importance of tracking, measurement and analysis, and showing how effective strategies can help you make the best use of limited budgets and staff resources.

    Who should attend?

    Business owners and managers with responsibility for sales, marketing and brand-building. Professionals who would like to harness the power of social media as part of their marketing campaigns but who remain uncertain of how to do so in a planned and cost-effective way.
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